Keep it simple
A recent snippet published in the Isle of Man Examiner - about how Amazon has profited from festive sales highlights; when it comes to converting visitors into purchasers, a simple format will serve you well. Unlike many retailers, Amazon was not been hit by the cutback in consumer spending. Profit at online retailer Amazon rose 9% in the final three months of last year, as the company enjoyed a robust holiday shopping season. I stongly suspect this has as much to do with the simplicity with which you can complete a purchase as the price/choice and selection offered. Comparing this to a recent shopping experience with eBay, where I found I had used my credit card at some earlier point and then - silly me, had forgotten my password, only highlights why simplicity is often a BIG factor in success.
Charles Douthwaite writes a weekly column called Web Snippets, published every Tuesday in The Isle of Man Examiner.
