Why the silence?
Nathan prompted me today to blog about something, truth is I have been so enjoying blogging about various walks on the Isle of Man that I forgot I also had to blog about work. Anyway, we have been a little quiet on the blogging front recently partly due to the fact it was the holiday ’silly season’ but also because we have been rather pre-occupied with several internal projects.
We have recently developed an all new Social CMS software called Connexions - this will form the core of two significant client web developments that we are about to roll out as well as our own re-branded web presence - due to be launched in the next few days.
Part of the web site re-launch will entail splitting the Web side of our business from the ‘Business Intelligence’ side.
Unfortunately, the success of the Island Web Works brand is stymieing the Business Intelligence side of our business as many people associate this with ‘Web Marketing’ and ‘Google Analytics’ etc., and not the wider aspects of business automation and customer relationship management that help re-enable efficient business processes through effective use of workflow and IT. Where appropriate, we can provide bespoke software development as well as our own award winning CRM software.
As a team we have been together for nearly a decade. At the outset we were almost exclusively focused on web site design; however, over the past few years the ‘Business Intelligence’ side of our business has developed so significantly, we recognised a separate brand was necessary to reflect this part of our business.
Happy New Year! I know February is approaching quickly, however, it is often the thought that counts.