Island Web Works

I’m probably the biggest advocate for social media in our office and when I’m not coding, I’ll probably be banging on about the benefits of Facebook, Twitter, etc. Getting the benefits of “the social” to corporate ears has been a challenge but one which is yielding results in the form of some exciting ideas. Imagine my surprise and - should I say, pride - when I returned from my annual Wimbledon sabbatical to be told that Charles was just finishing his latest blog post.

We all have access to this Island Web Works blog, which allows us to represent ourselves and the company professionally, giving users an insight into what we can tell people about the exciting projects we are working on. We have an internal policy which promotes openness and inclusion. If someone wants to blog, they are welcome - so long as it is at least vaguely related to our work!

We all tweet using the Island Web Works @iww_iom ID.

For the content that isn’t work-related, we now all have our own blogs and I’m going to take this opportunity to publicise them a little more.

Andreas - The Greatest Show on Earth

Andreas is a biologist at heart and we have some fascinating discussions in the office about nature, evolution and humanity. His blog develops on some of these discussions and adds his own views and questions on the reasons behind life, the universe and everything.

Andreas is also tweeting as @heinakroon.

Charles - WalkingMann

Charles is a keen walker and we regularly chat about his latest adventures on this lovely island. There are hundreds of footpaths criss-crossing the island and Charles seems enthusiastic about treading each one. His blog covers these walks, his experiences and impressions. He also includes some great photographs of landmarks along the routes and a very useful series of route maps.

Nathan - Live to Work

My “main” blog is my view on politics, work/life balance and gadgetry. I attend a few events a year which excite me enough to blog about them and I also try to include my recommendations on gadgets which I have found useful. This blog was started in 2007 in conjunction with a previous project I was involved with and has covered a variety of issues including Police accountability, voting reform, the BCS and public transport - fascinating!

Nathan - Blogging About .NET

This blog is quite a lot quieter but is focussed more on my professional coding side of my work. If I have been working on something sufficiently challenging that I feel others can benefit, it’ll probably end up here. My blog is but one of many on this site, and is indeed a site full of .NET coding geniuses.

I am also tweeting as @programx.

Of course, the posts and comments on these blogs and Twitter streams are personal to the respective authors and are therefore entirely unrelated with this blog.

We have some exciting plans for expanding blogging on the island which we hope to announce in the next few months.

Nathan Social Media Blog, Wimbledon

The internet is a great medium for users to be able to access choices in just about anything they can think of. One of these choices is the application used to browse the web, the web browser. There have been battles in this area for years, often resulting in court action and sometimes in the demise of the product. Just like you “know” your detergent is better than all the others, you also know your chosen web browser is the most secure, fast and friendly browser available.

There are a number of web browsers available at the moment, such as the incumbent market leader Microsoft Internet Explorer and the “new kid on the block”, Google Chrome. Other browsers exist, each targeting specific features such as speed, platform (mobile phones, etc.) or privacy. The chart below from MarketShare illustrates the performance of each browser in the last 2 years or so. (Download the PDF)

Browser version market share since July 2008 (click to zoom)

As various versions of the web browsers are released and market-affecting court action is announced, it is clear how browser share is affected, particularly with the decline of Microsoft Internet Explorer version 6 and 7 (towards version 8 ) and the increase in adoption of alternative browsers. The recent European Court ruling that users should be given a choice has resulted in Windows 7 users being presented with a browser election screen will be more forceful in that choice, giving users who wouldn’t otherwise be aware of alternatives the opportunity to move away from the “operating system browser”, Internet Explorer.

This choice is good for the user, but presents us with challenges. We need to embrace the latest technologies such as those offered by HTML5, but this needs to be tempered by implementation of those technologies by browsers and ability for older browsers to be able to provide an equivalent experience for users. A challenge any web developer [should] have is being able to facilitate users of Internet Explorer 6 (”IE6″). IE6 has been around for years. Shipped as part of Microsoft Windows XP, it is “stuck” in that users of Windows 2000 who upgraded to IE6 cannot upgrade to IE7 and corporate/enterprise users can’t perform upgrades themselves and as such are restricted to whatever the IT department dictate. Therefore, there will be a “hardcore” contingent of IE6 users for years to come yet, particularly as official support for Windows XP (and therefore IE6) only ends in July. These users need to be catered for, regardless of your market persuasion.

This morning, Scott Hanselman drew attention to a CNN article claiming that Internet Explorer 6 was about to die for good, having decreased to 4.7% of browser market share in the US. This seemed to be very optimistic, based on the figures we have seen.  Our understanding, provided by MarketShare and being a global metric, is that IE6 continues to retain 17.13% of the browser market share. (Which also illustrates the disparities in statistics collection) So while its death is surely coming, it’s too early to arrange the wake and we will continue to support IE6 in the meantime for the sites we develop.

Nathan Web Site Development Google Chrome, Internet Explorer 6, MarketShare, Scott Hanselman, Windows 2000, Windows 7, Windows XP

Can you remember the last web-form you completed on a web site? Can you remember what you entered? My guess is that it was at least a username or email address and a password. Now imagine what a malicious user who “listened in” to your input could access. The odds are that you used the same password as most other sites you visit, just to get it done. So you’ve just compromised not only the site you logged in or registered with, but just about any account you have online. If I was a hacker, I’d start expanding my attack to big players, like Facebook, Twitter and maybe a few banking sites, just for a laugh.

Everytime you complete a web-form on a web site, you are placing a lot of trust in the various parties involved in that connection to the internet, and you won’t know about all of them. Consider the following parties involved in your web-form submission:

Your own computer: When was the last time you did a virus/mal-ware check, and with up-to-date definitions? Viruses are no longer bits of code that produce cutesy messages and graphical effects, they are silent, subversive and distributed. If you have a virus that logs your keystrokes, it could be sending every keystroke to computers all over the world. Your secure connection and password is now useless as basic pattern matching can reveal you just entered your email address and password on a particular web-site.

Between you and the web-site: When a relative reacted with surprise that her emails were not secure, I realised that if you are not internet-savvy, users will approximate their interaction with services and users on the ‘net as the closest thing they have experience to - a telephone call, or a letter. Between your email client or web browser and the recipient or web site is an essentially infinite number of connections consisting of cables, routers, switches, servers and firewalls  none of which can be trusted. Each and everyone of these can look at your submission and store it for later use. Of course, no ISP or internet routing agent would do this - knowingly - would they?. That’s why HTTPS was developed, which creates a secure, encrypted and certificated connection between parties. But HTTPS only works if you have sufficient trust in the issuer of the certificate, the certificate is itself valid, the submission of data is also encrypted (your URL may say “https”, but your submission may go in “plain-text”, using “http”). Which one of us checks all this before sending our data?

The web site: While you may like to think we only go to reputable web-sites, there are times when we stray off the well-trodden path to buy that unique gift, sign up for that cool service, etc. When you submit details to a web-site, you are placing trust in that site to capture that information and securely store it. We like to think that our submission goes straight into the database, never to be seen again except electronically when we need it - but what guarantee have you? Without looking at the source-code of the web-site, which would challenge even the most technical of users, you would never know if they were harvesting passwords, credit card numbers, selling email addresses, etc. And what if some malicious software has infected the site itself?

The authorities: The digital revolution is occurring very fast, and faster than the authorities can keep up. Public authorities, whether executive, law-enforcing or intelligence-gathering all have a degree of inertia as they are always playing “catch up”. This results in rapidly developed legislation, which is not always well thought through. Consider the Regulation of Investigatory Powers (RIP) Act 2000, or the Digital Economy Bill currently rushing at light speed through parliament as I type so it completes before the General Election. Such legislation is often rushed at the cost of adequate and fair consultation and implementation. Your data is subject to searching, retrieval and submission by your ISP and nominated public authorities.

As a company specialising in quality web-sites, we are aware of issues such as security and trust when users enter data in web-forms. While it isn’t possible to manage the entire communication (for example, we could never check your own computer remotely!) we will do what we can by adopting best practices in capturing your data and storing it securely. Recent projects we have worked on require highly sensitive information, which are central to the user’s identity and the viability of a business as an agent of trust. Therefore, it is essential that we implement everything we can to manage the risk of compromising of data.

Our approach starts with recommending clients who have a web-form which requests sensitive data (including username and password) purchase an HTTP/SSL certificate. This encrypts and signs the communication and acts as one layer of trust. When we store passwords, we store them in a hash, so they cannot be restored. So your password cannot be recovered even if the database was compromised. (This is why it can often be a pain to retrieve a forgotten password from some sites - they don’t know your password either, so need to prove your identity first before resetting it for you.) We employ best practices in anti-cracking to prevent or restrict the opportunity and effectiveness of techniques such as buffer overflow, cross-site scripting and cross-site request forgery. Finally, we recommend how the hosting infrastructure is implemented, so security is reflected physically. This involves splitting servers across firewalls to limit the possibility of a compromise and the extent of damage should it occur.

No web-site can be 100% secure. Working with user-submitted data is about managing risk, rather than preventing it. There are many techniques that can be adopted ranging from technical to the social. You might not realise it, but these tools are already in use at sites you regularly visit. Online banks use subtle techniques when asking for your memorable word to defeat key-loggers, web-sites use CAPTCHAs to prevent automated attacks and login forms don’t differentiate between “unknown username” and “unknown username and/or password” to avoid publicising that an account exists to try and crack. There is a toolkit of anti-cracking techniques, the strength of the professional is employing them tactically and effectively for the application.

Nathan Web Site Development Security

This post is part of a MIGTurbo CRM 2 series that will highlight the key improvements and features in the new product that we’ll be running over the next few months. You can also follow our Twitter account @migturbo for regular updates on progress.

When we blogged about the new client/server model of MIGTurbo CRM 2, we gave a hint as to how we see users interacting with the product. This post discussed how the database server was “hidden” behind the MIGTurbo application server. But if the user cannot connect to the MIGTurbo database directly, how can they use MIGTurbo?

MIGTurbo CRM 2 brings with it a comprehensive API for extending the product both at the server level, and at the client-level. Using this API, we can provide secure access to MIGTurbo data using nothing more than a server URI, a username and a password. We’re going to include two “clients” out of the box.

MIGTurbo CRM 2.0 Silverlight Client

The MIGTurbo CRM product demands a rich user interface that is a pleasure to use, as it is often the key component on a user’s desktop. We were keen on retaining a web user interface, but we didn’t want to find ourselves working around the complexities of web pages and utilitising toolkits that were stretching the web experience to its limit. We developed a number of mock-ups using web page-based user interfaces but felt that we still lacked the killer customisation and user-driven experience we required. Until we created a mock-up in Microsoft Silverlight.

Microsoft Silverlight is a rich internet application (RIA) platform that allows development of web experiences that combines the mashing together of web data and technologies and a rich user experience. While it is implemented in much the same way as Adobe Flash, it is actually a richer and more comprehensive platform. Silverlight brings with it a subset of the .NET Framework, building on existing APIs such as WCF and WPF. Much of the code between server and client can be shared, and using the Microsoft stack, we were able to create an attractive and extensible user interface on business data. We’ve remained loyal to our user interface, too, as you’ll see in upcoming screenshots.

Using Silverlight, it is also possible to “install” MIGTurbo locally. This “out of browser” experience creates an icon in your Start Menu that behaves in most ways as if the software was installed locally on your own machine. This reduces the gap to the server, but it is important to note that MIGTurbo will continue to run in all the major browsers on the Windows platform (Microsoft Internet Explorer, Mozilla Firefox, etc.) and also the Apple Mac platform.

Silverlight remains amongst the most secure application platforms available on the internet today. It also is not standing still. The upcoming release of Silverlight 4 promises interoperability with desktop applications, webcams and more. Rumours abound of Silverlight appearing on mobile devices being announced in the MIX10 event from the newly rebranded Windows Phone to Symbian devices. If you’re in doubt, check these trends out for people investigating Silverlight as opposed to ASP.NET on Google.

MIGTurbo CRM 2.0 Office Client

Not all users will need to use MIGTurbo for their day-to-day work. And not all users work in a web browser silo to fulfil their function. That is why MIGTurbo CRM 2.0 will extend the successful Outlook Toolbar add-on to provide more functionality direct from Microsoft Office.

Users of our Outlook Toolbar have seen how integrating with MIGTurbo and MIGTurbo DocuMentor has made their job dealing with items in their inbox much easier, especially when relating communication back to clients, respondants and candidates. We’re building on this functionality to dig deeper into MIGTurbo, providing features from across the product including any plug-ins. The MIGTurbo toolbar will appear in Microsoft Outlook and will also soon appear in Microsoft Word and Excel. You won’t be far from MIGTurbo, whatever your role may be.

This is possible using the MIGTurbo CRM 2 API. We’re already starting to hear expressions of interest on how our clients can utilise this API for themselves to extend our existing user interfaces and build entirely new ones for their own specific purposes. The API is secure and uses the Microsoft stack so will be readily portable onto desktop, web and portable devices.

These posts discuss features of MIGTurbo CRM 2. While we have every confidence that these features will appear and work as discussed, these blog posts do not represent a final product specification. We will release final product specifications at launch.

Nathan MIGTurbo CRM 2 MIGTurbo 2.0, MIGTurbo Outlook Toolbar, Silverlight, User Experience (UX)

This post is part of a MIGTurbo CRM 2 series that will highlight the key improvements and features in the new product that we’ll be running over the next few months. You can also follow our Twitter account @migturbo for regular updates on progress.

Over the past year, we’ve been hard at work developing the new evolution of our key business intelligence product, MIGTurbo 2.0. MIGTurbo is a successful CRM product running in many client sites both on and off the island. During its lifetime, we’ve come to understand what our users want and how they work. One aspect we have come to learn is how users configure their servers.

A key trend that has developed in the last 5 years is virtualisation. Virtualisation allows companies to extract more efficiency out of their existing hardware platform by creating virtual instances of servers running on the same physical hardware. If implemented well, this can result in benefits such as:

• efficiencies in leveraging under-used CPU cycles by planning and scheduling server activity accordingly
• separating server processes to provide a layer of protection from configuration issues when processes compete for finite resources
• provides redundancy and an additional backup strategy to maximise uptime and reduce maintenance costs

Having virtualisation in mind when working on MIGTurbo 2.0, we were able to re-architect MIGTurbo to work well within both virtualised and existing physical environments. A key change we have made to this new version is to extract the “engine” of MIGTurbo from an IIS-hosted application to a self-contained server process. This allows MIGTurbo to operate independently of IIS and its configuration for its core operation, and providing a host for autonomous activities such as workflow, caching, index building and security services.

A key benefit for us is that as MIGTurbo develops, we can decide whether features are user-oriented, or system-oriented. System-oriented features such as security indexes can be built and maintained on the server at no cost to the user’s experience.

This positions MIGTurbo in the ideal position for businesses of just about any size. From a one-man business with a server in the corner to an organisation with thousands of users across different sites, MIGTurbo has a deployment model that will work.

The diagram below illustrates a typical “top-end” installation.

MIGTurbo Server deployment

The diagram shows three servers managing the MIGTurbo installation. These can be independent physical boxes, some or all of them could be virtualised on a single box, or different processes can be brought on to the same box as required by the company and available on the existing infrastructure. The Web Server continues to be the “point of contact” for MIGTurbo users who will fire up their browsers in the usual manner to interact with the software. Using the new API, new user interface clients can be created which interact with the web server or directly with the MIGTurbo server engine itself, for added performance.

A final benefit to this is that it moves the sensitive raw data further away from the end user. In a security conscious organisation, firewalls can be implemented between each server to maximise the security of the SQL Server databases used to store business critical and highly sensitive data. We’ve also used secure communications between the client and various components of MIGTurbo to further increase security. The diagram below shows that MIGTurbo maintains a secure database even when deployed over the internet using a DMZ configuration:

MIGTurbo working within a DMZ firewall

Moving the MIGTurbo engine out of IIS also allows us to provide additional functionality that would otherwise have been difficult from within the security-restricted context of IIS. Services such as instrumentation using Windows Performance Monitors can be created to allow real-time monitoring of MIGTurbo performance along with other functions that require deeper interaction with the operating system. Configuration is also made easier as IIS dependencies are reduced to only those services required to support the user interface.

Profiling MIGTurbo using Windows Performance Monitor

We believe that this change will form an important platform to allow us to take MIGTurbo to a new level. MIGTurbo has been growing with your business since v1.8, now it can grow with your IT hardware policy to maximise performance for individual users.

These posts discuss features of MIGTurbo CRM 2. While we have every confidence that these features will appear and work as discussed, these blog posts do not represent a final product specification. We will release final product specifications at launch.

Nathan MIGTurbo, MIGTurbo CRM 2 MIGTurbo 2.0, Virtualisation

Yesterday saw the Isle of Man section of the British Computing Society host a talk by Gabriel Karawani on Sharepoint and the benefits it can bring as a Document Management  solution. The BCS regularly host events such as this, which range from soft-skills to harder, technical topics. Overall, a wide mix that should suit most tastes.

As a regular attendee, I was keen to invite Charles down to the presentation to see how other people implement and use Microsoft SharePoint.

The presentation consisted of a fair chunk of marketing-speak, with a brief case-study thrown in. I found it interesting when Gabriel (the presenter) asserted that most people spend a lot of their day interacting with Microsoft Outlook. To this end, he demonstrated SharePoint as an add-on to the standard Outlook interface.

The question is, do people use Outlook because it is a reliable and effective interface for working with other applications such as document management, client management, etc., or because as Outlook is a de-facto business standard which leaves them feeling as if they no have other choice? The interface that was demonstrated felt a little clunky as a result.

What became clear from the presentation is that utilising SharePoint is hardly a case of  ”turn it on and go”. The product represents the foundations of what you could accomplish, given sufficient time and allocation of IT resources whether internally or externally.

When you put it alongside other, more feature complete, systems we deal with such as our own DocuMentor product which comes as part of MIGTurbo CRM, or the Laserfiche Document management solution, it becomes clear that businesses don’t necessarily work the way Microsoft think they do - or should. Nor do they have the resources required to “complete” the job.

We’ve had a number of discussions within the office about the MIGTurbo experience, and where it should lie. Should we leverage the existing power and user experience built around the Microsoft Outlook/Exchange product, or develop a product alongside it that itself would form the hub of a user’s day? The answer is a mix of these. What is key, however, is being able to draw on our experience with working with businesses to facilitate a working procedure that mirrors their business processes and requirements.

In moving forward, we’re certainly going to maintain our focus on the MIGTurbo CRM product as being the force mejeure behind many of our client’s businesses, but we will keep a keen eye on what infrastructure is already within the business, such as Microsoft Exchange for working with scheduling and communications and Microsoft SharePoint when working with documents. It seems to be a logical move to be able to provide users with the option of combining MIGTurbo with their existing infrastructure, which may have its own eco-system of plug-ins and processes essential to the business. MIGTurbo CRM 2 is certainly going to be an exciting product.

Nathan MIGTurbo Document Management, DocuMentor, Exchange, LaserFiche, MIGTurbo 2.0, Outlook, SharePoint

Like it or not, the social media era is upon us and now users have got bored of sharing photos, playing FarmVille and poking each other, businesses are starting to get in on the act. Facebook is not just a site for wasting time, but is fast becoming a way for companies to interact with their followers.

I was asked today why companies take the time and effort to create Facebook Pages when they have perfectly good web sites. The answer is simple: Engagement with your clients.

Building a community around your brand or company is difficult. Building that community on your own web site which people may not know about is even harder. That’s why major companies like Microsoft, Red Bull, Harley Davison and VW turn to Facebook to engage with users, because the Facebook Community is already huge.

Creating a presence on Facebook is pretty simple and involves going through a short procedure to generate an initial page. You can then add content such as news discussions, photos, videos and any other content Facebook supports.

The next step is to market your Facebook presence. You can add badges to your existing online presences such as your web-site, and also add links to your out-going emails, press-releases and marketing material.

As users discover you, they can become “Fans” of your page and participate in discussions on your page. As a company, you can push out marketing messages, news and invite discussion that you find interesting to these users. For example, the cut-out from my own feed on the right shows Wimbledon and The University of Salford engaging with me as a user. By becoming a Fan, I have “opted in”, which makes me to be a very viable target for marketing.

Another reason is that even if you have the best site in the world, users do forget about your site - it’s natural. Facebook marketing is an ideal way to remind users of your activity. I no longer forget about what happens at Wimbledon except for two weeks and I’m still interested in what is happening at my old University even though I left it … well, I’m not saying how long ago!

Using your Facebook channel effectively can be challenging, particularly when identifying what benefit your Facebook and social media activity is having on your bottom line.

If you want to combine your web-site with Facebook as a marketing channel give us a call and we’ll help you navigate the minefield. Or, you can join me and the rest of the island’s Social Media Club every Third Thursday at Paparazzi at 12.30pm (held by Strive PR) where we help introduce people to the benefits of social media and chat about the hottest trends.

Nathan Social Media Facebook, Social Media

As Charles alluded to in his last post, MIGTurbo 2.0 is coming on apace, with no lack of focus on maintaining its high levels of usability. We’ve been thrashing a number of ideas around in various forms to try and come up with a system for Securing data with the flexibility required by regulatory and legislative requirements but without losing usability and comprehension. We hope to post more on how this is going in the next few days, including some of the first screenshots from our new product.

The “other” big product announcement you may have heard about is the RTM (Release to Manufacturing) of Windows 7 by Microsoft. Windows 7 is what many see as what Vista should have been and has been widely accepted and praised as being an outstanding improvement not only on Windows XP, but also Windows Vista. Microsoft really seem to have pulled it out of the bag this time, with one user claiming to have installed it on a 266MHz Pentium II with 96Mb of RAM. If you’re already using Windows 7 in its Release Candidate or if you’re lucky enough to have a copy of the RTM, try these Keyboard Shortcuts which really open up usability when working with windows on your desktop. Some of them will also work in Vista. Try them out, you’ll be surprised what you didn’t know. Our favourite? Windows+Shift+Left/Right to move windows between monitors.

Staying with Microsoft, there’s been a widely publicised outpouring of grief resentment over the continued use of their old Internet Explorer 6 browser. Twitter and various other sources have mounted a number of campaigns to try and encourage users to ditch the IE6 browser in favour of more modern versions such as IE 7 or 8. IE 6 has been the bane of web developer’s lives, with its quirky rendering mechanism and requirements for bad practices in order to force web pages to work as the designer intended. We’d all like to see it pass on, but reality will see that there are many reasons why the browser will hang around for a few more years yet, not least of which is Microsoft’s commitment to support the operating system it shipped with till 2014. Persuading users who are visiting YouTube, Orkut or other sites which are now actively eschewing the IE6 browser is one thing, but persuading corporate IT departments to move away from IE6 is quite another. Coupled with the requirements of IE7 being Windows XP or later, existing Windows 2000 users don’t even have the choice. As such, IE6 continues to represent a sizeable chunk of browser traffic.

In the office, the debate continues about the benefits or otherwise of Office 2007’s new ribbon interface, an interface that has been extended to the rest of the Office suite of products in the 2010 Technical Preview. The detractors have a very valid point in that it significantly reduces usability for users who just want to “get the job done” as they have been trained. My own discussions on Twitter this week highlighted the other side of the argument, which is that maintaining legacy user-interfaces is detrimental to innovation.

Twitter conversation with @alexdegroot

It would be nice to achieve a happy medium, much like the Lotus 1-2-3 emulation mode previously in Excel to try and entice old-school Lotus 1-2-3 users over to the product. I guess when it comes to migrating users who have already “bought in” to your product it becomes a less viable feature proposition. Two of the guys on the Office development team at Microsoft have built a site dedicated to soliciting user feedback, cunningly titled “Make Office Better“. As most users in businesses spend most of their time in Microsoft Office, it’s perhaps an opportunity to drive the future of the product from the “grass-roots”. (It’s also got a great logo.)

Nathan Friday Feeling Internet Explorer 6, MIGTurbo 2.0, Office 2007, Office 2010, Windows 7

Our 5th Friday Feeling shares some of the things that have given us pause for thought this last week.

So you’d have to have been living on Mars not to have known that Michael Jackson died recently. As with Elvis, John Lennon and Princess Diana, the world has gone crazy with news, gossip, rumour and outright lies. The difference this time is the 24 hour news channels and Social Media-effect. #MichaelJackson content has been widely published on various internet platforms including Facebook, Twitter and MySpace to name but three. Watching Sky News and BBC News Channel stumble through their various “Breaking News” items around his death has been equally uncomfortable. It seems Google were also made to feel uncomfortable with the speed of the spreading of the news around the Internet. Indeed, they saw the sudden queries for Michael Jackson as a possible attack on their extensive infrastructure.

Charlie Hamilton, a fellow regular at the Isle of Man Social Media Club, shared a link she found on Google regarding how a web site may be unwittingly the victim of “black hat SEO”. Search Engine Optimisation is an inexact science and respectable web development companies will always recommend you create well designed, written and promoted web sites as being the best way to achieve a high Page Rank in Google. So-called “black hat” optimisation is where a web site employs tricks and cheats to try and circumvent Google’s checks and balances. It turns out that if a site linking to your site has traits of being “black hat”, your own site may be penalised as being an accessory-to-the-fact. Always a good reason to check people who want to link to your site.

Finally, if you’ve ever wondered what Web 2.0 actually means … or meant, an article by Tim O’Reilly and John Battelle might just clarify it for you. Tim and John look back over the last 5 years of “Web 2.0″ to see how the web recovered from the dotcom-crash to become an essential marketing and networking platform. New data providers such as SmartPhones combine with “crowdsourcing” to produce highly accurate data such as virtual state outlines within Flickr, Google can predict the flu-epidemic within the United States and Microsoft can create 3-dimensional imagery based on users’ photographs of common landmarks.

That last article is a long one, but well worth the read. Will keep you entertained for the weekend.

Nathan Friday Feeling Google, John Battelle, SEO, Tim O'Reilly, Web 2.0

It’s Wimbledon and my favourite time of the year where my two favourite world of tennis and technology collide. IBM, the technology partners of all the Grand Slams including Wimbledon, always do a fantastic job of managing the vast amounts of statistics generated by the tournaments. This Wimbledon is no exception with integration into Social Media using Facebook and Twitter and the introduction of an iPhone application. Also interesting are the smaller innovations which occur on the outside of the core technology, such as meta-data attached to landmarks which are used to full effect by the new Google Android phone. Imagine the possibilities of local-based meta-data in CRM, giving you an extra level of detail on client and support sites. BBC Digital Planet showcase this feature as well as provide a sneak look inside the tech hub of the Wimbledon broadcast centre.

The power of social media has just bitten Microsoft in the backside with regards their next version of Microsoft Outlook 2010. The fixoutlook.org campaign has created a very simple page that creates a viral campaign over Twitter. What’s their beef? The continued lack of web standards in Microsoft Outlook. Although there are no official web standards defined by the W3C (or anyone else) on presenting emails effectively in email clients using XHTML, there is best practice. Without best practice, end-users may not find their email as well formatted as the designer, which can detract from a marketing message. Unfortunately, any degree of movement towards best practice is hampered by Microsoft’s response. This time, it seems, they are not interested in defining the standard themselves. Maybe they were stung by the standards they created alongside Internet Explorer 4 through 6?

Document Management comes in many forms and MIGTurbo provides its own document functionality alongside additional integration into third-party document management systems, such as LaserFiche. Our clients’ use of document management is wide and varied, ranging from a simple archival or audit trail for compliance requirements to paperless offices where forms are scanned and sorted electronically for later access. Before jumping in to investing in a document management solution, it’s well worth stepping back and considering how you will use such a system to its fullest extent within the resources of your business. We found a great article giving 8 things to ask yourself before jumping in to Document Management. Well worth reading, if it looks of interest both ourselves and our technology partners would be happy to help answer any questions you may have.

That’s it for this week, hope you have a good weekend.

Nathan Friday Feeling CRM, Document Management, DocuMentor, IBM, LaserFiche, MIGTurbo, Office 2010, Wimbledon