New Year, New Rules?
Happy New Year! I know February is approaching quickly, however, it is often the thought that counts.
Now that 2010 is upon us, Mergers & Acquisitions (M&A) and bankers bonuses are re-appearing, and there is talk of ‘growth’, does that mean that we can cast aside the lessons of yesterday and throw caution to the wind?… I suspect not. Business will continue to be hard won, service will continue to be of paramount importance, and clients will continue to seek value for money.
Optimism is returning, over the past few months we have noticed that larger projects are returning to the table, but the same projects need to be cost justified.
The internet continues to play an important part, the more people search for value, the more you need to be extolling the value of your products and services. Like it or not, the web is the preferred research mechanism for many. Social media, whilst I personally avoid it, is gaining ground, with the ‘youth’ market and many businesses adopting it wholesale. Like most technology there is both an upside and downside, however, it is undoubtedly a technology that is here for a while yet.
If you haven’t already done so, I suggest it is worth reviewing your web site content, keeping contact information up to date, review the services offered and make sure you have a recent news item (or blog posting) to impress upon visitors that you are still here!
